2026-05-01T22:38:44Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1118 2024-05-08T08:02:59Z 1582963436320:1582965660463 user-yueco

ANALYSIS OF CUSTOMER PERCEIVED VALUE AND PURCHASING BEHAVIOR OF YOMA CAR SHARE SERVICE IN YANGON (Hsu Myat Wai Phyo, 2019) Hsu Myat Wai Phyo This study aims to examine the effect of e-service quality dimensions on customer perceived value and to analyze the effect of customer perceived value on purchasing behavior of Yoma Car Share Service in Yangon. This study employed a quantitative research design using self-administered questionnaires. The results of the study showed that customer service, customer interface and service reliability have the effect on customer perceived value of Yoma Car Share service users. It also found that customer perceived value has effect on their purchasing behavior. Thus, the study recommends company to provide superior customer service, user-friendly customer interface and improved service quality in order to sustain higher customer perceived value and encourage purchasing behavior of Yoma Car Share service. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001118 https://meral.edu.mm/records/1118