2026-10-23T21:04:01Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1095 2024-05-08T07:39:09Z 1582963436320:1582965660463 user-yueco

CONSUMER ATTITUDE AND REPURCHASE INTENTION TOWARDS FOOTWEAR FROM ONLINE (May Myat Noe Khin, 2019) May Myat Noe Khin This paper aims to explore the factors influencing the consumer attitude towards buying footwear products from online and to analyze the effect of consumer attitude on repurchase intention. The findings show that perceived ease of use, perceived enjoyment and trustworthiness are main influencing factors on all three components of consumer attitude. Perceived usefulness has significantly influenced on attitude towards the object and perceived behavioral control. In analyzing the effect of consumer attitude on repurchase intention, the results show that all three components of consumer attitude have significant effect on the repurchase intention of the consumers. Therefore, it is recommended for the online footwear stores to offer product customization service and create catalogues so that the consumers can enjoy more when browsing and shopping for footwear products, and to provide warranty and money back service to earn trust from the consumers, in order to achieve positive attitude of the consumers and thereby, enhance their repurchase intention on footwear from online. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001095 https://meral.edu.mm/records/1095