2026-05-02T02:37:17Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/1024 2024-05-07T09:52:58Z 1582963436320:1582965660463 user-yueco

DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS BROADBAND SERVICE IN YANGON (Chue Cherry That, 2019) Chue Cherry That The purpose of this study is to explore customer satisfaction towards broadband service in Yangon. The influence of service quality on customer satisfaction and the relationship between customer satisfaction and their loyalty on broadband service are examined in this study. According to the results of the study, customers are not satisfied with Broadband service in Yangon and this fact can be contributed by the low scores of customer perception on reliability, responsiveness and empathy dimensions of service quality. The result of the study highlights that tangible, reliability and empathy dimensions of service quality are main influencing factors on customer satisfaction. The study also shows that customer satisfaction on equitable service, ample service and progressive services have mainly affected their loyalty. In order to improve customer satisfaction, the provider needs to use good quality materials and equipment, provide the promised service and pay attention to the needs and wants of the users. To maintain the current users, the provider should offer consistent internet speed, set fair price for the service, offer variety of Internet service and always try to improve all quality dimensions of Broadband services. 2019-12-01 http://hdl.handle.net/20.500.12678/0000001024 https://meral.edu.mm/records/1024