2026-10-23T03:51:03Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00012389 2026-01-19T03:34:42Z 1607960099348 1607960099348:1608035585040

FACTORS INFLUENCING ON CUSTOMER SATISFACTION OF OOPS FAST FOOD RESTAURANT IN MANDANAY THU ZAR MYO SAN This study investigates the effects of influencing factors on customer satisfaction of OOPS Fast Food in Mandalay. The objective of this study is to identify the level of influencing factors on customer satisfaction of OOPS Fast Food in Mandalay. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 150 customers by using systematic random sampling method. The collected data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings indicated that tangibles and empathy emerged as the only statistically significant predictors of customer satisfaction. Empathy was the most influential factor, demonstrating the strongest effect on satisfaction. Since empathy was the strongest driver of satisfaction, OOPS owner should invest in staff training programs. Owner should implement regular workshops emphasizing active listening techniques, appropriate verbal and non-verbal communication, and effective complaint resolution strategies. 2025-06-02 https://meral.edu.mm/records/12389