2026-05-22T17:39:07Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00011962 2025-10-15T08:48:16Z 1582963436320 1582963436320:1698989833663

Marketing Mix, Customer Satisfaction and Customer Loyalty Towards Shin Shin Brand (Su Myat Noe Lwin, 2025) Su Myat Noe Lwin The main objective of this study is the effect of marketing mix-value elements like product, price, place, and promotion, customer satisfaction, and customer loyalty towards Shin Shin Brand in Myanmar. The research adopts a quantitative approach using a structured questionnaire based on a 5-point Likert scale. A quantitative research method was Shin Shin Brand customer and utilizing primary data collected through a structured questionnaire with sample random sampling method. The findings of this study demonstrate that the elements of the marketing mix product, price, place, and promotion influence customer satisfaction with Shin Shin Brand. Among these, product quality is the most critical factor, as customers highly value taste, quality, and overall product performance when assessing their satisfaction. Promotion also plays a key role by enhancing customer perceptions through effective advertising and engagement strategies. While price and place contribute positively, their effect is less pronounced, indicating that although affordability and product availability are important, they are secondary to product quality and promotion. The survey also shows that pleased consumers are more likely to stay loyal, buy again, and suggest the product. These findings emphasize the need for a well-rounded marketing approach to satisfy customers and ensure long-term economic success. 2025-06-01 https://meral.edu.mm/records/11962