2026-06-18T01:51:49Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00011945 2025-10-15T04:26:24Z 1582963436320 1582963436320:1698989839434

Service Quality, Visitor Satisfaction and Revisit Intention at Kyaik Htee Yoe Pagoda, Myanmar (Yu Wai Thein, 2025) Yu Wai Thein This study aims to investigate the relationships between service quality, visitor satisfaction, and revisit intention at Kyaik Htee Yoe Pagoda, Myanmar. Utilizing a quantitative research method, the data was collected from 385 visitors who stayed at least one night at the pagoda during December 2024. Descriptive statistics and multi- linear regression were employed for data analysis. The study objectives were to identify the different TOURQUAL dimensions at Kyaik Htee Yoe Pagoda, analyze the effect of service quality on visitor satisfaction, and examine the relationship between visitor satisfaction and revisit intention. Result found that Accessibility, Technological Quality and Safety have simulated level of effect on visitor satisfaction according to the result of analysis. Satisfied visitors are more likely to revisit the pagoda and share their positive experiences with family and friends, often post at social media. Therefore, improving service quality at Kyaik Htee Yoe Pagoda is essential for increasing visitor satisfaction and encouraging repeat visits. 2025-06-01 https://meral.edu.mm/records/11945