2026-04-16T01:14:09Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00011816 2025-10-02T08:15:43Z 1582963436320:1582965660463

Effect of Meal Experience on Customer Satisfaction and Revisit Intention towards Espace Café and Restaurant (Yadanar Soe, 2025) Yadanar Soe The aims of this research are to examine how food quality, service speed, and ambiance influence customer satisfaction, to investigate the impact of customer satisfaction on the intention to return, and to assess the moderating role of word of mouth on the connection between customer satisfaction and revisit intention regarding Espace Café and Restaurant. This study utilizes both primary and secondary data. The sample size of 377 for the unknown population was determined using the Raosoft sample size calculator. Primary data is gathered from every fifth customer visiting Espace Café and Restaurant through a systematic sampling approach. The primary data is gathered using the online survey method. A structured questionnaire employing a 5-point Likert scale is utilized to gather the primary data. Secondary data is collected from prior research articles, textbooks, websites, and other relevant information sources from Espace Café and Restaurant. Descriptive statistics and linear regression techniques are utilized to examine the data. The regression outcome also shows that food quality, service speed, and ambiance positively and significantly impact customer satisfaction. Furthermore, customer satisfaction positively influences the intention to revisit. It has been determined that word of mouth does not act as a moderating factor in the relationship between customer satisfaction and the intention to revisit. To boost customer satisfaction and the likelihood of return visits, Espace Café and Restaurant needs to concentrate on improving food texture, portion sizes, flavors, and presentation to align with customer expectations. In addition, ensuring prompt and precise service, efficient staff scheduling, and a soothing and pleasant environment with appropriate music and minimal noise levels will enhance customer satisfaction and foster repeat visits. 2025-05-01 https://meral.edu.mm/records/11816