2026-07-26T03:01:18Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00011507 2025-09-26T05:34:36Z 1582963436320:1582965660463

The Effect of Psychological Aspects and Project-Based Learning Implementation on Entrepreneurship Readiness of BBA Students at Yangon University of Economics (Aung Thet Han, 2025) Aung Thet Han This study investigates the effect of psychological aspects, namely entrepreneurial passion, entrepreneurial literacy, and role model inspiration, as well as project-based learning implementation on the entrepreneurship readiness of final-year Bachelor of Business Administration students at Yangon University of Economics. It also examines the mediating effect of self-efficacy on the relationship between these psychological aspects and entrepreneurship readiness. Using a census sampling method, the study collects data from 70 students through structured questionnaires via online survey method and analyzes the data using descriptive statistics and regression analysis. The findings reveal that entrepreneurial passion, entrepreneurial literacy, and role model inspiration have positive and significant effect on entrepreneurship readiness. The mediating effect of self-efficacy has positive and significant on the relationship between these psychological aspects and entrepreneurship readiness. In addition, project-based learning implementation has positive and significant effect on entrepreneurship readiness. The study concludes that fostering entrepreneurial passion, enhancing entrepreneurial literacy, integrating role model inspiration, and projectbased learning implementation are essential strategies for promoting entrepreneurship readiness among university students. This study recommends that universities foster entrepreneurial passion, entrepreneurial literacy and role model inspiration as well as self-efficacy. Project-based learning implementation into entrepreneurship education enhances students’ practical skills, adaptability, and readiness for real-world entrepreneurial challenges. 2025-05-01 https://meral.edu.mm/records/11507