2026-08-27T00:57:21Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00011034 2025-05-20T04:36:25Z 1582963436320 1582963436320:1698989841255

Customer Satisfaction of Motor Vehicle Insurance Product at KBZMS ( Kyi Thu, 2025) Kyi Thu This study examines the factors influencing customer satisfaction with motor vehicle insurance product at KBZMS. The sample of 385 customers survey respondents from 10,000 policyholders who are Motor policy holders and experienced claim at KBZMS was selected through the Yamane (1967) sampling formula. Correlation analysis highlights a positive relationship between all examined factors and customer satisfaction, with communication showing the strongest influence. Multiple regression analysis reveals that pricing, service quality, communication, and brand image have a statistically significant positive effect on customer satisfaction, while claims processing does not have a significant influence. Based on these insights, the study recommends refining pricing strategies, enhancing service quality, strengthening communication practices, improving brand positioning, and streamlining claims processing through technology-driven solutions. These strategic improvements can further enhance customer satisfaction, build trust, and reinforce the position of KBZMS as a leading insurer in Myanmar 2025-02-01 https://meral.edu.mm/records/11034