2026-08-26T14:08:27Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00010632 2025-01-08T05:41:53Z 1582963436320 1582963436320:1698994280848

Effect of Leader Behavior on Follower Motivation and Performance in Htoo Ice-Cream Co., Ltd. (Paing Myo Ko Ko, 2024) Paing Myo Ko Ko The main objectives of the study are to analyze the effect of initiating structure of leader behavior on action-to-results and results-to-evaluation connection of motivation, effect of consideration of leader behavior on evaluation-to-outcomes and outcomes-to-need satisfaction connection of motivation and to analyze the effect of motivation on employee performance of HTOO Ice-Cream Co., Ltd. In this study, both primary and secondary data are used. By utilizing Raosoft sample size calculator, the respondents of 119 among 170 employees are selected by using the simple random sampling. Online survey method is used and structured questionnaires with a Five-Point Likert Scales are distributed via email. The secondary data is gathered from various sources including text books, previous research papers, internet sources and reports from the departments of HTOO Ice-Cream Co., Ltd. This study utilizes descriptive and linear regression analysis for analyzing the collected data. Data was collected between April 2024 and September 2024. The findings provide that initiating structure of leader behavior has positive significant effect on A-R and R-E connection of follower motivation and consideration of leader behavior has positive significant effect on E-O and O-NS connection of follower motivation. Then, other findings reveal that only R-E connection and O-NS connection of follower motivation have positive significant effect on employee performance. Therefore, it is recommended that the organization should continuously maintain and improve the required leader behavior that are related to follower motivation of their employee in order to increase employee performance. 2024-11-01 https://meral.edu.mm/records/10632