2026-04-04T02:01:51Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00010611 2025-01-07T08:30:28Z 1582963436320 1582963436320:1582965681303

Factors Affecting Consumers Behavior Towards Home Loans in Myanmar’s Banking Sector (Myanma Apex Bank - MAB) ( Ei Ei Than, 2024) Ei Ei Than This study analyzes factors affecting consumer behavior towards home loans, particularly in the context of Myanma Apex Bank (MAB). This study aims to identify consumer behavior factors influencing home loans at Myanma Apex Bank, as well as examine opportunities and challenges in this consumer behavior. This study used descriptive and regression analysis methods using primary and secondary data from 205 home loan customers from 10 branches selected from 35 branches in Yangon using simple random sampling. The analysis focuses on five main factors: home loan decisions, consumer awareness and understanding, opportunities, challenges, and overall consumer behavior and preferences. Research shows awareness plays a crucial role in consumer financial decisions, while challenges in loan accessibility and application processes are significant barriers to homeownership. The research provides understanding for financial institutions to enhance their loan products and for policymakers to create supportive regulations that promote homeownership and financial inclusion. The results emphasize the importance of improving consumer awareness, reducing application barriers, and enhancing customer service to meet the evolving needs of the housing loan market of Myanmar. 2024-10-01 https://meral.edu.mm/records/10611