2026-07-27T19:14:33Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00010303 2024-12-06T04:42:20Z 1582963436320 1582963436320:1582965701379

Factors Influencing customer satisfaction of farmer development bank (Zar Lwin Htet, 2024) Zar Lwin Htet The study aim is influencing factors and customers satisfaction of Farmer Development Bank. The objectives of the study are to identify service quality of Farmer Development Bank (FDB) and to examine the effect of influencing factors on customer satisfaction towards Farmer Development Bank (FDB). The sample size was determined Taro Yamane (1967), resulting in a sample of 105 out of a total population of 150 Farmer Development Bank customers. The study indicates that influencing factors that impact customer satisfaction at Farmer Development Bank revolves around tangibles, which include the physical facilities, equipment, and appearance of the bank. Although tangible elements play a moderate role in customer satisfaction, they are essential for making a favorable initial impression and improving the overall customer experience. A study on reliability at Farmer Development Bank can greatly influence customer contentment and allegiance. Therefore, the influencing factors have a positive impact on customer satisfaction. The study suggests that the Farmer Development Bank in Myanmar can create a customer-centric environment that prioritizes reliability, empathy, ease of use, and other key elements to drive satisfaction and build long-lasting relationships with their customers. 2024-06-01 https://meral.edu.mm/records/10303