2026-09-20T18:48:14Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009946 2024-10-24T04:02:24Z 1582963436320 1582963436320:1582965701379

Effect of Crisis Management Practices on the Performance of CB Bank ( Mya Nan Kaythi, 2023) Mya Nan Kaythi This study aims to examine the crisis management practices on the performance of the CB Bank PCL during complex crises, with a focus on the recent COVID 19 Pandemic. The primary objective of this study is to identify the crisis management practices and to analyze the effect of the crisis management practices on the performance of CB Bank during Covid 19 crisis. The study used a quantitative research design. Simple random sampling method also used to collect primary data from 86 employees out of 360 employees working at CB Bank PCL Head Office in Yangon. The descriptive statistics and multiple linear regression model were used in this study. Secondary data were collected from various sources such as previous research papers, journals, textbooks, websites and relevant information from CB Bank websites. Crisis management practices in this study are crisis detection, crisis prevention, crisis containment and business communication. According to the statistical study of the four specified crisis management components, business communication and crisis detection are significant to the performance of CB Bank. Among them, business communication is the most significant variable and fundamental component of crisis management approaches affecting the performance of CB Bank during the crisis. The bank needs more sophisticated approaches to improve the crisis management capability more efficiently and should focus more on effective communication strategies during the crisis which will enhance the bank’s ability to respond swiftly to crisis and maintain confidence among employees and customers 2023-08-01 https://meral.edu.mm/records/9946