2026-06-02T17:47:26Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009895 2024-09-30T06:22:50Z 1582963436320:1582965660463

Factors Affecting Marketing Channel Choices and the Revenue of Maize Farmers in Nyaung Shwe Township ( Phoo Pwint May, 2024) Phoo Pwint May This study aims to analyze the effect of transaction specific factors and relationship dynamics factors on marketing channel choices and to analyze the effect of marketing channel choices on revenue of maize farmers in Nyaung Shwe Township. By using Raosoft sample size calculator, the sample size is determined to be 83. 83 respondents among 200 farmers, are selected through a simple random sampling method. Primary data is collected by conducting personal interview using structured questionnaires with 5 point Likert scale. Secondary data are collected from USDA reports, IFPRI websites, Myanmar Corn Trader Association Reports, Myanmar Corn Industrial Association Reports, local microfinance companies and fertilizer companies, previous papers and relevant text books. The analysis is conducted with descriptive statistics and regression analysis. According to the findings from the analysis, price, payment and trust have positive and significant effect on direct marketing channel choice of maize farmers. Transportation, channels offer, personal relationship and bargaining power have positive significant effect on indirect marketing channel choices. To improve the marketing channel choices of maize farmers in Nyaung Shwe Township, timely and accurate manner of pricing and payment system are important. To enhance maize farmers' revenue in Nyaung Shwe Township, farmers should focus on strengthening their direct marketing channels by building and maintaining trustworthy relationships with trading partners such as animal feed factories and poultry farms. 2024-06-01 https://meral.edu.mm/records/9895