2026-09-20T12:40:35Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009860 2024-09-26T05:30:37Z 1582963436320 1582963436320:1582965722087

A Study on Public Awareness and Perception of Insurance Services in Myanmar( Wai Phyo Aung, 2024) Wai Phyo Aung The study explores public awareness and perception of insurance service in Myanmar. The research aims to investigate the degree of knowledge and perception of insurance firms' services in Myanmar, as well as to assess the service operations of insurance businesses. Descriptive methodology based on primary and secondary data is used in the research. 150 Master of Public Administration students from Yangon University of Economics provide data for the research. The study shows that the primary reason for not having insurance coverage among respondents is a lack of understanding about insurance services. Some respondents are used motor insurance service followed by health insurance, fire insurance, travel insurance and personal accident insurance. The study indicates that the respondents have a low level of knowledge about insurance services. Therefore, it is crucial for insurance companies to provide comprehensive information about their services to enhance public awareness and ensure that individuals can fully benefit from insurance coverage. According to the findings of the research, the insurance firm need to have development strategies that take into account the requirements of the consumers and their readiness to pay the regular premium rate. The government should provide the comprehensive knowledge about insurance which are legal and fair to consumers to the public. 2024-07-01 https://meral.edu.mm/records/9860