2026-04-11T10:19:12Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009826 2024-09-13T09:54:37Z 1582963436320:1698989833663

Brand Trust and Brand Loyalty of L'Oreal Paris Cosmetic Products (Phyu Thant Sin, 2024) Phyu Thant Sin This study investigates how perceived quality, brand image, promotion, and price influence brand trust, and subsequently, how brand trust affects brand loyalty among users of L'Oréal Paris Cosmetic products. The study involved 180 customers selected through systematic sampling, all of whom have experience about one year to more than ten-year using these cosmetics. Structured questionnaires were employed to gather data, focusing on analysing customer perceptions of perceived quality, brand image, promotion, and pricing with the use of both descriptive statistics and multiple regression methods. The regression results indicate that all the marketing factors which are perceived quality, brand image, and promotion significantly impact on brand trust among consumers of L'Oréal Paris Cosmetic products. High mean scores across these three factors suggest strong agreement among respondents regarding customers perception on all factors. Furthermore, the regression analysis confirms that brand trust plays a crucial role in influencing brand loyalty, highlighting that higher levels of trust correlate with greater brand loyalty. To strengthen brand loyalty for L'Oréal Paris Cosmetic products, the study recommends ongoing quality, a clear and compelling value proposition, and effective marketing strategies aimed at reinforcing brand trust. These efforts contribute to enhance customer perceptions, build trust, and ultimately foster enduring loyalty among users of L'Oréal Paris Cosmetic offerings. 2024-06-01 https://meral.edu.mm/records/9826