2026-04-05T15:06:41Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009807 2024-09-13T03:54:40Z 1582963436320 1582963436320:1582965701379

Factors Affecting Operational Performance of Insurance Companies in Myanmar (Myint Naing, 2024) Myint Naing Analyzing the variables influencing the operational performance of insurance businesses in Myanmar is the primary goal of this research. The study's goal is achieved via the use of quantitative research techniques and descriptive statistics. For the main data, 108 employees above manager level from a sample of 147 employees from 27 insurance businesses were chosen using a simple random selection technique. Instruments such as research questionnaires are used to gather data. In this study, six main independent variables as regulation, customer awareness, technological advancement, risk management, product development, and ethical operations, and dependent variables – operational performance. In this study, staff perception on factors affecting operational performance has high level of perception. The study found that customer awareness, technological advancement, product development, and ethical operations are statistically positive significant effect on operational performance. To enhance operational performance, businesses should focus on improving customer awareness, leveraging technological advancements, fostering product development, and optimizing their ethical operations. Customer awareness can be boosted through targeted marketing campaigns, educational content, and customer engagement initiatives. Moreover, Insurance companies in Myanmar should prioritize product development by investing in research and development (R&D) to innovate and meet evolving market demands. improving the organizational situation involves fostering a positive company culture, strong leadership, and efficient internal processes. 2024-06-01 https://meral.edu.mm/records/9807