2026-09-21T21:48:29Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009786 2024-09-11T05:33:04Z 1582963436320 1582963436320:1582965701379

Factors Affecting Farmer Satisfaction Towards Agriculture Loan "A" Bank (Khin Yadanar San, 2024) Khin Yadanar San The primary objectives of this study are to examine factors affecting farmer satisfaction towards agriculture loan at “A” Bank and to analyze the effect of farmer satisfaction on loyalty towards agriculture loan at “A” Bank. A sample size of 120 farmers from Southern Shan State, who have received loans from "A" Bank, was selected using simple random sampling method. The data collection period was June 2024, and both descriptive statics and quantitative research methods were collected. The study focuses on five main factors: service quality, process, price, communication, and bank image which were examined to understand their impact on farmer satisfaction and loyalty. Based on the findings of the regression analysis,it can be assumed that service quality, efficient loan processes, competitive pricing, effective communication, and a positive bank image significantly influence farmer satisfaction. One of the most influential factors on farmer satisfaction is the service quality. Improved satisfaction, in turn, fosters loyalty among farmers towards "A" Bank. This study provides insights into the factors that can increase farmer satisfaction and farmer loyalty towards agricultural loans at "A" Bank. By addressing these factors, “A” bank can improve agriculture loan products and better meet the needs of farmers, thereby supporting the agricultural sector's growth and stability. 2024-09-11 https://meral.edu.mm/records/9786