2026-06-19T02:17:21Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009734 2024-08-13T08:36:51Z 1582963436320 1582963436320:1698989833663

Effect of Supply Chain Management Practices on Customer Satisfaction of Pucci Cake in Myanmar (Myat Thu, 2024) Myat Thu This study investigates the effects of supply chain management (SCM) practices on customer satisfaction of Pucci Cake Myanmar. The primary and secondary data applied the study focuses on four key SCM practices: Supplier Relationship, Postponement, Customer Relationship, and Information Sharing. Employing a structured questionnaire based on a five-point Likert scale, data were collected from 172 employees across three departments — Production, Procurement, and Sales. The research utilizes both primary and secondary data, analyzed using multiple regression techniques. Findings reveal that effective SCM practices significantly enhance customer satisfaction. All variables which are supplier relationship, postponement, customer relationship, and information sharing positively affect customer satisfaction. Among them Information Sharing has the most effect on customer satisfaction and significant followed by Information Sharing, Customer Relationship, Supplier Relationship and Postponement affecting on Customer Satisfaction. The results underscore the importance of strategic supplier partnership, flexible production processes, robust customer relationship management, and efficient information sharing in achieving high levels of customer satisfaction. This study suggests valuable insights for Pucci Cake Myanmar and other bakeries aiming to improve their SCM practices to foster customer loyalty and competitive advantage. The study highlights the role of integrated SCM practices in the bakery industry and offers practical recommendations for enhancing operational efficiency and customer satisfaction. 2024-06-01 https://meral.edu.mm/records/9734