2026-08-25T04:54:05Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009727 2024-08-13T07:24:08Z 1582963436320 1582963436320:1698989833663

Factors Affecting Apartment Rental Decision of Tenants in Hlainf Tharyar Township( Auto Han, 2024) Auto Han This study seeks to examine the factors affecting apartment rental decision of tenants in Hlaing Tharyar Township. Descriptive, quantitative and qualitative research methods are used in this study. Primary data were collected by using survey questionnaires and in-depth interview with tenants in Hlaing Tharyar Township. Secondary data were collected from housing committee records, relevant text books, reference books, research papers and internet websites. The sample size of 94 tenants was drawn from 1,624 tenants who live in the three housing projects in Hlaing Tharyar Township. The questionnaires are composed of five factors: marketing factors, psychological factors, apartment rental decision, property management factors and repurchase intention which is asked by using Likert scales. According to the findings of this study, tenants in Hlaing Tharyar are well observing about life style factors and motivation factors for their renting decision. Tenants also emphasize product factors, price factors, place factors and physical environment factors for their right decision. Multiple regression models explained the effect of life style, product, price, place factors on apartment rental decision at statistically significant effect. In the repurchase, apartment rental decision and property management have positively significant effect on repurchase intention. In the moderating effect, interaction between apartment rental decision and property management does not significantly affect the repurchase intention, implying no additional combined effect beyond their individual contributions. The study suggests that property developer and apartment owner need to emphasize all of factors which affect the decision of tenants to improve their profitable business and better business strategy and not only for the region in Hlaing Tharyar but also to nationwide area. 2024-06-01 https://meral.edu.mm/records/9727