2026-08-25T01:05:59Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009322 2024-05-27T03:50:32Z 1582963436320 1582963436320:1707206749823

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND IMAGE OF MYANMAR POSTS AND TELECOMMUNICATIONS (MPT) (Wah Wah Pyae Oo, 2020) Wah Wah Pyae Oo The purpose of this study is to identify corporate social responsibility activities of Myanmar Posts and Telecommunications (MPT) and to analyze the effect of corporate social responsibility on brand image of Myanmar Posts and Telecommunications (MPT). In this study, the primary and secondary data are used. The primary data are collected through questionnaires. This study applied the simple random sampling method and 154 MPT users are collected as a sample size. This study found that the MPT implement all the CSR activities. In addition, the finding of this study indicated that the economic responsibility, ethical responsibility and philanthropic responsibility had positively significant effect on the brand image. It can be concluded that the CSR activities form the positive perception of customers to enhance the brand image. 2020-12-01 https://meral.edu.mm/records/9322