2026-06-25T09:13:30Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009186 2024-05-27T03:52:34Z 1582963436320 1582963436320:1707206634013

Adoption od Social Media Usage Among Students in Yangon University of Economics (Ywar Thar Gyi Campus) (Thet Wai Nyein, 2023) Thet Wai Nyein The social media usage has penetrated to the many areas in daily lives of today's students. This study aims to determine the influence of social media usage on the information behavior of undergraduate students in (Ywar Thar Gyi Campus) Yangon University of Economics. Simple random sampling method with probability proportional to size was used to collect data from 3047 students in this study. Descriptive Analysis, Confirmatory Factor Analysis and Structural Equation Modeling (SEM) are employed as the major statistical analytic techniques. The findings indicate that perceived usefulness and perceived ease of use have significantly positive effect on behavioral intention to use social media. Based on the results, the behavioral intention to use social media have significantly positive effect on actual usage of social media. Moreover, the social influence has significantly negative effect on behavioral intention to use social media. The study also found that the behavioral intention to use social media have significantly predict social media adoption. The results of the study might be helpful to students in their efforts to create initiatives to promote the usage of social media in blended learning classes and to increase social media adoption in academic purposes. 2023-10-01 https://meral.edu.mm/records/9186