2026-05-02T15:20:19Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009137 2024-05-27T03:52:58Z 1582963436320 1582963436320:1698989833663

Customer Satisfaction, Customer Trust and Customer Retention on Services of WWS Myanmar Co.,Ltd (Shwe Sin Tun, 2023) Shwe Sin Tun The primary objective of this study is to examine the impact of customer satisfaction, customer trust, and customer retention on the services provided by WWS Myanmar Co., Ltd. The primary aims of this study are to investigate the various elements that influence customer satisfaction, to assess the impact of customer satisfaction on customer trust, and to analyze the relationship between customer trust and customer retention within the context of WWS Myanmar Co., Ltd. This study use quantitative research methodologies to achieve its objectives. WWS Co., Ltd. possesses a clientele of 220 automobile enterprise customers located in Yangon. A total of 75 firms, representing approximately one-third of the business population, were selected through the utilization of a simple random selection technique. The core data is gathered through the utilization of a questionnaire survey methodology. The results of the study revealed that customer satisfaction is influenced significantly by customer-perceived value and service quality. Furthermore, it is evident that customer pleasure plays a crucial role in fostering customer trust, since it has a notable and favorable impact. Moreover, the level of consumer trust exerts a certain degree of influence on client retention. In order to maintain a loyal customer base, it is imperative for WWS to establish and cultivate consumer trust and satisfaction. In order to optimize customer satisfaction for WWS corporation, it is advisable for the organization to prioritize the enhancement of perceived value and service quality, while concurrently exploring strategies to potentially augment its corporate image. 2023-08-01 https://meral.edu.mm/records/9137