2026-05-28T17:31:44Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009132 2024-05-27T03:52:50Z 1582963436320 1582963436320:1698989833663

Marketing Mix on Patient Satisfaction and Loyalty at Ma Har Myaing Hospital (Kyaw Zin Htoo, 2023) Kyaw Zin Htoo The primary aims of this study are to investigate the impact of Ma Har Myaing Hospital's marketing mix on patient satisfaction and to examine the influence of patient satisfaction on loyalty towards Ma Har Myaing Hospital. This study employs both descriptive and quantitative research approaches. This study utilizes both primary and secondary data sources. The sample size for this study was determined using the Yamane Formula, resulting in a random selection of 341 outpatients. A structured questionnaire is employed as a means of gathering primary data through internet channels. The findings suggest that out of the seven elements of the marketing mix, namely product, pricing, promotion, people, and physical evidence, there is a notable impact on patient satisfaction. The findings of the study indicate that the element of people is the most influential determinant of patient happiness. Additionally, it has been observed that customer pleasure exerts a substantial influence on customer loyalty. Ma Har Myaing Hospital should enhance the human element by implementing customer service training programs for all service providers. Additionally, it is imperative for the program to offer educational and skill-enhancing training sessions that are tailored to address the current pandemic and emerging diseases. In order to enhance patient care, it is imperative to provide a comprehensive range of services that cater to the diverse needs of patients, encompassing both general nursing care and specialized medical interventions. In order to enhance client attraction, it is advisable to establish a competitive pricing strategy by conducting a comprehensive analysis of service prices offered by competing hospitals. Moreover, it is imperative to enhance the digital marketing efforts on social media platforms such as Facebook. In conclusion, it is recommended that Ma Har Myaing Hospital prioritize the implementation of additional ventilation systems in order to effectively address the issue of stench. 2023-08-01 https://meral.edu.mm/records/9132