2026-09-21T20:04:57Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00009128 2024-05-27T03:52:49Z 1582963436320 1582963436320:1698989833663

Relationship Marketing Practices, Relationship Quality and Customers Loyalty of Zeya & Associates Medical Systems( Mg Chan Tha, 2023) Chan Tha The main objective of the study is to analyze the effect of relationship marketing practices on relationship quality and this quality effect on customer loyalty of Zeya & Associates Medical Systems in Yangon. In this study, quantitative research method is used. There is (600) dental clinics in Yangon. Among them 153 respondents are selected by using simple random sampling method from doctors or owner or manager of (600) dental clinics in Yangon as 25% of population. Require data are collected by questionnaires survey method. In this study, relationship marketing practices factors of commitment and communication have the strong positive effects on the relationship quality of customer satisfaction. Furthermore, relationship marketing practices factors of company brand image, commitment and communication have the strong positive significant effects on the relationship quality of customer trust. Moreover, relationship quality factors of customer satisfaction and customer trust has also positive effect on consumer loyalty. Therefore, customers have satisfaction and trust on sales and distribution of Zeya & Associates Medical Systems in Yangon and that promote customer loyalty. As the result of finding, company should provide service quality meeting with customer needs and should provide tailored solutions to meet individual meets and should provide additional value-added services. 2023-08-01 https://meral.edu.mm/records/9128