2026-08-24T19:20:08Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008997 2023-08-09T09:16:21Z 1607959986665 1607959986665:1608033424914

FACTORS AFFECTING THE BEHAVIORAL INTENTION TO ADOPT M-PAYMENTS DURING THE COVID-19 PANDEMIC Hnin Yu Hlaing May Thu Due to the convenience, reliability, and contact-free features of Mpayments, it has been diffusely adopted in Myanmar during the COVID-19 pandemic to reduce the direct and indirect contacts in transactions, allowing social distancing to be maintain and facilitating stabilization of the social economy. This paper aims to examine the factors affecting the behavioral intention to adopt Mpayments during the COVID-19 pandemic, to expand the domain of technology adoption under the emergency situation. This study integrated Unified Theory of Acceptance and Use of Technology (UTAUT) with additional variable (trust). The study analyzes the results of a survey of 300 persons via questionnaire survey. In order to reduce confusion and save time for the participants, a five-point likert scale (from 1 to 5, representing ―strongly disagree‖ to ―strongly agree‖) was applied for representing the items of each construct. The study used descriptive statistics and inferential statistics, and applied the Statistical Package for Social Sciences (SPSS Version 26) for analyzing the data. The research results show that social influence, trust, performance expectancy, and facilitating conditions have positively significant effect on users’ behavioral intention to adopt M-payments. This study provides valuable insight into marketers, service providers, and new investors to assess the reaction of the market by understanding the factor affecting users’ behavior intention to adopt M-payments and also contributes industries to modify and upgrade their marketing strategies and business functions. 2023-03-01 https://meral.edu.mm/records/8997