2026-09-21T08:48:14Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008979 2024-05-27T03:54:55Z 1582963436320 1582963436320:1582965722087

A Study on the Buying Behaviour of Motor Insurance (Mya Pyae Sone, 2023) Mya Pyae Sone This study uses descriptive statistics and a stimuli-response model to analyse consumer purchasing behaviour for auto insurance in Yangon, Myanmar. A total of 321 answers from residents of Yangon were gathered to examine their car insurance purchasing patterns. When making a final choice to get auto insurance, the majority of respondents give more weight to the company's and the agents' strong industry reputation than to other considerations like discounts or premium costs. The capacity of insurance agents to build a connection with clients is one of the biggest driving forces in the insurance industry, thus it is crucial for the agency channel to inform and deliver the best insurance solution for the needs of consumers. 2023-03-01 https://meral.edu.mm/records/8979