2026-10-26T08:13:30Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008927 2024-05-27T03:51:12Z 1582963436320 1582963436320:1707206749823

Consumer Adoption of Online Shopping(A Case Study of Dawbon Township in Yangon) (Mg Thiha Win, 2018) Thiha Win This study is concemed with the consumers' adoption of online shopping. The main objectives of the study are to identify the factors influencing consumers' adoption of online shopping and to examine the relationship between influencing factors and consumers' adoption of online shopping in Dawbon Township. Quantitative and qualitative methods are used in the study. This size of sample is 143 people from the township and data are collected by the online media and paper based. These questions includes three section: demographic factors, consumer buying behavior of online shopping and adoption factors. The influential factors assumed in the study included demographic factors, marketing factors, technology factors and social factors. The findings show that brand and country of origin are most influential factors followed by website factors, convenience, price, product variety, social nofins, services quality and perceived risk. All the marketing factors except price and brand image are not significantly related with the consumers' adoption of online shopping. Moreover, website factors and subjective norms are also significant. Therefore, marketers make effort to create attractive design and share the brand knowledge and product information to online shopper. Marketers should also provide the better services quality and large variety of online products through their online. Marketers should try to reduce perceived risk by using branded quality and to create the right products with right quality, right place right'time and right delivery transaction and also by providing guarantee information. 2018-11-01 https://meral.edu.mm/records/8927