2026-07-27T15:19:56Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008901 2024-05-27T03:51:12Z 1582963436320 1582963436320:1707206749823

Customer Perception on Marketing Mix Activities of Private High Schools (Ma Aye Thinzar Myo, 2018) Aye Thinzar Myo This study mainly focused on marketing mix activities of private high schools in Insein Township. The objectives of the study were to identiff eurrent marketing mix activities of selected private high schools and to analyze customer perception on marketing mix activities of private high schools. The data collection for this study was based on 156 customers' perception on marketing mix activities of private high schools. All of the respondents were selected from three private high schools by using simple random sampling method. The collection of data was analyzed using descriptive statistios. The results of this study state that the higher mean value of product, process and people in that order, followed by price, place and promotion with average scores, and the lowest mean value is the physical evidence in marketing mix- Therefore, these private high schools should have considered the environment to attract customers and these schools should have sufficient security guards for the sake of students. Moreover, this study concludes that online promotion should be emphasized for the closely communication with customers and finally the performance appraisal for service providers should also be conducted frequently 2018-06-01 https://meral.edu.mm/records/8901