2026-05-02T02:21:44Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008829 2024-09-04T05:48:08Z 1582963436320:1582965660463

Effects of Trust on Online Purchase Intention At Shop.Com.mm (Ye Zarni Oo, 2022) Ye Zarni Oo The aims of this paper are to examine the factors influencing trust on customer trust towards Shop.com.mm and to analyze the influence of customer trust on purchase intention towards Shop.com.mm. The study applies both descriptive and analytical research methods to achieve study objectives. The systematic random sampling method was used to select the every 9th member. 5 day survey was conducted to collect the primary data. Only 304 respondents are answered the questionnaires. This study uses both primary and secondary data. Secondary data are gathered from previous research papers and relevant Websites. Descriptive analysis and multilinear regression analysis are used to analyze the data. The survey results indicate that most of the respondents have favorably trust influencing factors of consumer database safety and perceived image of website of which influence on customer trust on Shop.com.mm. The results of the regression analysis indicate that among the factors influencing trust, only consumer database safety and perceived image of website have significantly effect on trust of customers. Finally, customer trust has a significant positive effect on the purchase intention of Shop.com.mm. The study suggests that Shop.com.mm should upgrade their website to be more attractive. In addition to this, they should try to achieve to ISO/IEC 38500 that prove Shop.com.mm website is ethically clean and it can help building trust between customers and Shop.com.mm website. Moreover, establishing two factors authentication can also provide better safety for customer database 2022-12-01 https://meral.edu.mm/records/8829