2026-07-26T14:30:07Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008661 2024-04-21T18:20:01Z 1582963436320:1582965681303

The Challences and Opportunities for the Development of Outdoor Advertising Industry (Cases Study: Billboard Advertising in Yangon Region)(Hnin Nwe Soe, 2022) Hnin Nwe Soe Advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that helps to sell products, services, ideas and images. The objectives of the study are to describe the existing situation of billboard advertising industry in Yangon Region, and analyze the barriers of billboard advertising for the development of this industry. In this study used descriptive method and qualitative analysis. Concerning with drink category, to generate higher sales, it is necessary to maintain good relationship with their suppliers, retailers and customers. Additionally, companies have to use their competitive advantage effectively after finding with the SWOT analysis by using outdoor advertising channel especially billboard advertising. The Key informant interviews finds that the advertising agencies have to come up with strategies and programs that emphasize on digital marketing and online advertising as people now use internet services. This study suggested that outdoor advertising should change to the digitalization and online advertising for every single company can advertise easily and cost-effectively 2022-03-01 https://meral.edu.mm/records/8661