2026-06-24T00:09:14Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008619 2024-09-03T08:23:34Z 1582963436320:1582965660463

Influencing Factors on Purchase Intention and Consumer Usage Behavior of Grabfood Delivery (Win La Pyae, 2022) Win La Pyae The purpose of this study is to analyze the influencing factors on consumer purchase intention and consumer usage behavior. The sample consists of 385 respondents from Yangon who use the GrabFood delivery service in their daily life by using systematic random sampling method. Structured questionnaires with five-point Likert scale are used to collect primary data. Influencing factors such as performance expectancy, effort expectancy, social influence, facilitating conditions and perceived safety are used to conduct the study. Descriptive and regression analysis are used to analyze the collected data. This study finds that most of the food delivery users are familiar using mobile apps in their smartphone. Therefore, consumers are using the smartphone and Grab apps increasingly since internet access are the most important resources to use. According to regression analysis, performance expectancy, facilitating conditions and perceived safety have positive effect on consumer purchase intention. In addition, consumer purchase intention has also positive effect on consumer usage behavior. In addition, it is important that consumer feel safe when ordering foods via GrabFood. The GrabFood increase the users if GrabFood provide necessary training and provide required materials. 2024-11-01 https://meral.edu.mm/records/8619