2026-07-27T10:39:03Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008489 2024-09-03T06:18:05Z 1582963436320 1582963436320:1582965701379

Customer Satisfaction and Customer Trust Towards Internet Banking of CB Bank ( Kyaw Kyaw Khaing, 2022) Kyaw Kyaw Khaing This study focuses on customer satisfaction and customer trust towards the internet banking of CB Bank. The main objectives of the study are to examine the factors influencing customer satisfaction in Internet Banking of CB Bank and to analyze the effect of customer satisfaction on customer trust in Internet Banking of CB Bank. Descriptive and quantitative research method are utilized. Both primary and secondary data are used in this study. To get primary data 150 clients and bank managers are also interviewed with structure questionnaires. Secondary data are obtained from previous research papers, relevant journals, published textbooks, articles, and websites. As part of the evaluation process. internet banking website quality and bank service quality are significant influencing customer satisfaction. Among two factors, service quality has high influence on customer satisfaction. Another finding was that customer satisfaction has significant effect of customer trust in internet banking services. Banks are more need to link social media networks and financial information on their internet banking websites. 2022-10-01 https://meral.edu.mm/records/8489