2026-08-24T09:25:50Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008302 2022-08-30T08:25:50Z 1607960099348 1607960099348:1608147521698

Measuring Customer Service in Sitagu Ayudana Hospital , Sagaing Hills, Sagaing, Myanmar Thin Lei Kyi1 This study measures service quality management in Sitagu Ayuda Hospital, Sagging Hill, Sagaing. This was done by determining the current standard of ervice quality management, identifying the gap between the value and the satisfaction of the service quality dimensions. Following a literature study the mpirical research employed a tailor-made 37-iteam questionnaire to collected data across seven sections, namely: premises/ employees, doctors’ medical services, admissions, meals and rooms. A satisfactory response rate of 78% was obtained. The analysis included the demographic profile, reliability of the ata (Cranach alpha coefficients), exploratory factor analysis and descriptive statistics. The results showed that satisfactory levels of service existing (in xcess of 80%), management needs to focus on the factors highlighted during the study, with proper maintenance and improvement of the appearance of he facility and providing training to personnel to promote patient relationships. This would provide management with knowledge to address possible shortfalls and improve the level of service quality across the private health sector. 2017-02-01 https://meral.edu.mm/records/8302