2026-04-16T23:28:06Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008292 2024-05-27T03:52:55Z 1582963436320 1582963436320:1582965742757

Influence of Social Marketing on Behaviour Changes of Diabetic Patients (Hein Latt, 2022) Hein Latt The main objective of the study is to evaluate the influence of social marketing tools on behaviour changes of diabetic patients. The descriptive and analytical research methods are used to meet the objective of the study. A sample of 390 diabetic patients was selected from the diabetic clinics and hospitals. The primary data is gathered from personal interview and structured questionnaires instruments by using the multiple regression model for analysis. In this study, it was found that five social marketing tools, product, price, promotion, professional, and performance have positive significant effect on behaviour changes of diabetic patients. The findings of moderating effects demonstrated that among the demographic characteristics, education has positive moderating effect on the relationship of social marketing tools and behaviour changes. Moreover, change in knowledge, change in attitude, intention to change and willingness to spend have affected on health status and change in behaviour, belief and willingness to spend have significant effect on quality of life. The results of this study encourage to policy makers to emphasize on improving behaviour changes of diabetic patients in health industry, Myanmar. The results suggest and the best ways to diabetic patients for behaviour changes and improving the results of their outcomes such as health status and quality of life. According to the findings of this survey, use of social marketing tools can change the behaviour of diabetic patients, prevent the complications of diabetes and improve the quality of life of diabetic patients. Moreover, it can achieve the aim of the fourth Social Objective “Uplift of health, fitness and education standards of the entire nation” pronounced by the State. It partially contributes to the accomplishment of Nation’s health and social objective. This study contribution is beneficial for human resources development because it improves the health status and quality of life not only at individual and family level but also at organizational and national level. Finally, another beneficial result is that it relieves the monetary burden of the country by reducing the cost for health care sector. 2022-07-01 https://meral.edu.mm/records/8292