2026-09-20T21:49:06Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008271 2024-08-30T09:43:34Z 1582963436320:1582965660463

Effect of Organizational Culture on Employee Creativity and Job Performance in New Link Marketing Limited (Nandar Wut Ye, 2022) Nandar Wut Yee The main objectives of this study are to examine the effect of organizational culture on employee creativity and to analyze the effect of employee creativity on job performances of the employees in New Link Marketing Limited. For the primary data, two-hundred and fifty respondents are interviewed by using structured questionnaire designed with 5-point Linkert Scale. Secondary data is extracted from relevant text books, international research paper and previous paper, available literatures, journals and internet web search. According to the results, among four influencing factors, clan and hierarchy oriented cultures have highly significant effect on expertise dimension of employee creativity. Then adhocracy and hierarchy oriented cultures have positively significant effect on creative thinking and adhocracy oriented culture has significantly influenced on task motivation dimension of employee creativity. In addition, adhocracy and hierarchy oriented cultures have highly significant effect on employee creativity. Finally, expertise has positively significant effect on job performances of the employees. Therefore, New Link Marketing Limited should focus on clan, adhocracy and hierarchy oriented in order to make employee creativity and promote the job performances of the company. 2022-04-01 https://meral.edu.mm/records/8271