2026-05-01T18:03:10Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008246 2024-06-10T02:06:51Z 1582963436320:1582965660463

Effect of Turnaround Strategies on Performance of Myanmar Business Executives Companies(Zayar Kyaw, 2022) Zayar Kyaw This study explores the moderating effects of organizational culture on turnaround strategies and organizational performance of Myanmar business executives’ companies. The survey focused on the members of the Myanmar Business Executives Association. To collect the primary data, 68 respondents (50% of the total) were randomly selected from the association's members. Primary data are collected through online survey with structured questionnaire. Both descriptive and regression analysis are conducted. After descriptive analysis, the multiple linear regression analysis is continued. From multiple linear regression analysis, the cost reduction strategy and reorganization strategy have positive effect on organizational performance measured by profitability and by growth. From multiple linear regression analysis on moderating effect of organizational culture, the organizational culture (focusing on flexibility) has the negative partial moderating effect on relationship between cost reduction strategy and organization performance by profitability and by growth, however this moderating effect is positive on the link between diversification strategy and profitability. Although the cost reduction strategy itself can increase the profitability or growth, the companies which are dominated by flexible culture cannot effectively practice the cost reduction strategy to improve the profitability or growth. Although the diversification strategy itself can reduce the profitability, the companies which are dominated by flexible culture cannot suffering seriously from such adverse effect of practicing diversification on the profitability with no moderating effect on link between diversification strategy and growth. The organizational culture (focusing on opportunity to learning and improvement) has the partial moderating effect on relationship between cost reduction strategy and organization performance by profitability or growth. Although the cost reduction strategy itself can increase the profitability, the companies which are dominated by opportunity to learning and improvement culture cannot effectively practice the cost reduction strategy to improve the profitability or growth. Thus, the companies which currently practice the cost reduction strategy should not favor the flexibility orientation culture and learning opportunity orientation culture for profitability and growth. However, the companies which must practice the diversification strategy, should develop the culture of flexibility to maintain the profitability. 2022-03-01 https://meral.edu.mm/records/8246