2026-08-26T04:07:59Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008245 2024-06-10T02:01:24Z 1582963436320:1582965660463

Factors Affecting The Purchase Intention of Consumers Towards Real Estate Market in Nay Pyaw Taw(Ye Myint Aung, 2022) Ye Myint Aung This study aims to examine the effect of planned behavior factors on purchase intention of real estate market in Nay Pyi Taw and analyze the moderating effect of consumer perception on market condition the relationship between planned behavior factors and purchase intention of real estate market in Nay Pyi Taw. The study applies both descriptive and analytical methods. Primary data were collected from customers who inquiring using structured questionnaire with 5-pointLikert scale. Survey period was started from December 2021 to January 2022 and it took two months. Secondary data were collected from respective agencies of the real estate industry and research papers from internets and texts. Two-stage random sampling method and simple random sampling method was used to select the respondents. In the analysis of the effect of planned behavior on purchase intention, the study founds that subjective norms and perceived behavior are significant to purchase intention. When the effect of moderating variable of location on the relationship between planned behavior factors and purchase intention was analyzed, location had no moderating effect. In the analysis of the moderating effect price on the relationship between planned behavior factors and purchase intention, it was found that there was a significant on subjective norms before adding moderating factor and a significant on perceived behavioral control after adding moderating factor. When the moderating effect of environmental impact on the relationship between planned behavior factors and purchase intention was analyzed, the study found that there was a negative effect on environmental impact but after adding moderating factor of environmental impact there was a significant on subjective norms. 2022-03-01 https://meral.edu.mm/records/8245