2026-04-30T10:39:11Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008237 2024-06-10T01:24:33Z 1582963436320:1582965660463

Motivation And Revisit Intention Of International Tourists In KALAW (Thet Thet Myo Thant, 2022) Thet Thet Myo Thant The purpose of this study includes to find out the affecting destination attributes and motivation factors on tourists’ satisfaction based on visit experience. It explores whether international tourists trip experiential satisfaction affect on revisit intention towards Kalaw. This study is done by considering the pull and push theory. Primary data are gathered from 133 visitors from selected 10 tour agencies. The study revealed that among five destination attributes, nature, culture attraction, friendly people, and climate has strong positive effect on the experiential satisfaction of the international tourists. Among them, nature of Kalaw has the greatest positive effect on experiential satisfaction. The study found that all push factors (motives) have positive effect on the experiential satisfaction of the international tourists. Among them, adventure has the greatest positive effect on experiential satisfaction. The survey data revealed that between pull and push motivation factors, pull factors (destination attributes) have more positive impact on experiential satisfaction. The results of the study show that experiential satisfaction has positive impact on the revisit intention of the tourists. According to the findings, it is suggested that officials and policy makers should pay attention to natural attributes not to be destroyed in the future. In addition, Myanmar hotel and tourism ministry should develop more adventure tours and arrange rescue teams for the safety of the visitors to increase experiential satisfaction. By following these suggestions, the revisit intention of the international tourists can be raised and thereby, lead to promote the tourism related industry in Kalaw. 2022-02-01 https://meral.edu.mm/records/8237