2026-04-18T12:49:39Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008232 2024-06-09T23:45:44Z 1582963436320:1582965660463

Customization and Customer Loyalty at Kay Fashing and Febric House(Thazin Maung, 2022) Thazin Maung This study analyzes how customization can affect customer trust which in turn leads to customer loyalty. The objectives of this study are to analyze the effect of customization on customer trust on KAY Fashion and Fabric House and the effect of customer loyalty at KAY Fashion and Fabric House. In the context of customization, this research focuses on product/service offering adaptation and employees’ adaptive behavior. In this study, linear regression method is applied, and primary data are collected from member customers of total 112 member customers who have been buying fashion materials, fabrics products and design services from KAY Fashion and Fabric House. Secondary data are collected from published thesis, research papers, reference book, internet websites and academic journals. The study found that both product/service offering adaptation and employees adaptation behavior of customization are positively influenced on the customer trust. The results also indicate that customer trust affects customer loyalty. 2022-04-01 https://meral.edu.mm/records/8232