2026-05-02T13:14:04Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008222 2024-06-09T18:09:16Z 1582963436320:1582965660463

The Effect of Food Delivery Applications Attributes on Consumer Perceived Value and Attitude in Yangon(Nay Win Yee Myo, 2022) Nay Win Yee Myo The purposes of this study are to explore the influence of food delivery applications attributes on consumer perceived value, to examine the effect of consumer perceived value on consumer attitude, and to investigate the effect of consumer attitude on consumer re-use intention on food delivery services in Yangon. To achieve these objectives, both primary and secondary data are used. Descriptive and analytical methods are applied in this study. There are eight food delivery service providers in Yangon. This study chooses four food delivery services which have largest number of riders among eight food delivery services operated in Yangon. Systemic random sampling method is applied to select every 5th customers who are ordering food through the food delivery services. Seven day survey is conducted to collect the primary data. Total 296 respondents are participated in this study. This study found that the food delivery applications attributes such as convenience, ease of use, trustworthiness, price, time saving orientation and various food choices have positively influenced on consumer perceived value. Furthermore, there has positive effect of consumer perceived value on consumer attitude, and the consumer attitude has positively influenced on re-use intention towards food delivery services. Based on the results, the study recommends that food delivery service providers should focus and enhance these attributes to increase consumer perceived value and benefit to consumer attitude that will enhance to re-use intention. 2022-03-01 https://meral.edu.mm/records/8222