2026-06-27T03:18:46Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008220 2024-06-09T17:58:50Z 1582963436320:1582965660463

Factors Influencing Consumer Attitude and Intention to Use of E-Health Service in Myanmar (Myat Thiri Maw, 2022) Myat Thiri Maw This study focuses on the influencing factors of consumer attitude and intention to use towards e-Health service in Myanmar. The purpose of this study aims to examine the influencing factors on consumer attitude and to analyze the effect of the consumer attitude on intention to use towards e-Health service in Myanmar. To reach the study objectives, the study is conducted using multiple regression analysis. In this study, twostage sampling method is used to select the respondents. In the first stage, 3 out of 21 healthcare knowledge sharing Facebook groups are selected by simple random sampling method. In the second stage, 384 respondents are chosen with systematic sampling method in which every fifth members of the groups are selected. The findings of the study show that perceived usefulness and social factors are significantly influenced on consumer attitude. In addition, cognitive attitude also affects their intention to use towards e-Health service in Myanmar. It highlights their positive attitude of consumer lead to intention to use of e-Health service in Myanmar. Based on the findings, the study suggests and recommends that e-Health service providers should focus on social influence factor which are being influenced by perceptions of professionals. Moreover, eHealth service provider should create the user-friendly platform for accessing information with comfort, convenience to find health related information and creating user friendly platform to achieve the positive attitude of consumers. 2022-04-01 https://meral.edu.mm/records/8220