2026-05-24T16:31:49Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008214 2024-06-08T10:37:11Z 1582963436320:1582965660463

Influencing Factors on Buying Behavior of Consumers Towards Organic Eggs in Yangon (Kyi Pyar Kyaw Win, 2022) Kyi Pyar Kyaw Win The aim of this study is to investigate the effect of consumers personal and situational factors on their buying intention and actual buying behavior of organic eggs in Yangon. Data are collected from 300 respondents of organic eggs consumers with a structured questionnaire. The findings shows that consumers interest in health, environment, product quality, and their trust on organic eggs significantly influence on their intention to buy organic eggs. Moreover, their buying intention positively affect the buying behavior of consumers towards organic eggs. The results of this study describe various essential conclusions for retailers, policy makers, and social and environmental organizations who are working to establish effective strategies to increase organic egg consumption in Yangon. The results provide valuable information to organic egg producers to help them develop marketing strategies for buying organic eggs. 2022-03-01 https://meral.edu.mm/records/8214