2026-07-26T02:23:00Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00008206 2024-06-08T09:53:27Z 1582963436320:1582965660463

Consumer Attitude and Repurchase Behavior Towards Solar Mini Grids Service of Talent and Technology Co. , LTD (Hnin K Tha Yar, 2022) Hnin K Tha Yar This study focuses on the influencing factors on consumer attitude and repurchase behavior towards solar mini grid services at Talent and Technology Co., Ltd. The purpose of this study is to examine the influencing factors on consumer attitude and to analyze the effect of consumer attitude on their repurchase behavior towards solar mini-grid service in Talent and Technology Co., Ltd in Bago. In this study, questionnaire survey is used to collect data from the respondents who are using mini grid services of Talent and Technology Co., Ltd in Bago. The results of the study show that marketing factors, service quality and social factors have significantly influenced on consumer attitude. Moreover, consumer attitude also affects their repurchase behavior towards solar mini grid at Talent and Technology Co., Ltd. It highlights that positive attitude of consumer can lead to repurchase behavior on mini grid service of Talent and Technology Co., Ltd. Based on the results, this study recommends that the operators and providers of mini grid service need to emphasize on marketing factors, service quality and social factors to succeed in competitive environment. 2022-03-01 https://meral.edu.mm/records/8206