2026-04-16T15:42:18Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00007856 2021-12-13T00:40:28Z 1582963541261 1582963541261:1596097029863 user-yude

Service Package of Bagan Thande Hotel Tin Tin Aye Shwe Yi Win Abstract The objectives of this study are to explore the service package of Bagan Thande Hotel, to analyze the customer's satisfaction on service package of Bagan Thande Hotel and To analyze the relationship between customer satisfaction and customer retention on service package of Bagan Thande Hotel. This study uses primary and secondary data. Primary data is collected from 186 customers by using structured questionnaires. Secondary data is collected through previous study papers, reference books, and relevant internet website. The data was collected during February 2017. According to survey, it is found that customers have satisfied on service package of Bagan Thande Hotel. Among the service package, it is obvious that customers have the strongly satisfied on implicit services. Secondly, the customers got good satisfied on explicit services and they have same satisfaction on supporting facility. On the other hand, it is also found that customers have relatively satisfaction on information and facilitating goods. According to the multiple regression results, three services of service package (supporting facility, explicit service, implicit service) had significant relationship with customer satisfaction. But facilitating goods and Information of service package did not show the significant relationship with customer satisfaction. The weakness of facilitating goods and Information should be emphasized by Bagan Thande Hotel to create customer satisfaction. Additionally customer satisfaction was positively related to customer retention 2018-12-01 http://hdl.handle.net/20.500.12678/0000007856 https://meral.edu.mm/records/7856