2026-04-15T13:51:36Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00007493 2022-03-24T23:16:45Z 1607959986665 1607959986665:1608033383071 user-tcu

A STUDY ON FIRM’S PERFORMANCE USING BALANCED SCORECARD (A CASE STUDY OF FIRST PRIVATE BANK LIMITED) Khaing Khaing Soe This study intends to analyze the performance of First Private Bank Limited. To understand how well a bank is doing, this study analyses the financial and non-financial measures such as customer satisfaction, employee satisfaction and innovation. Descriptive methods are used in this study. The results from this study based on 100 customers and 40 employees from Yangon head office branch and used convenient sampling method. Primary data were collected from responsible persons of First Private Bank Limited using interviewed method and from customers using structured questionnaire. Secondary data were collected from text books, reports of First Private Bank Limited from 2008-09 to 2017-18, previous research papers and articles available from internet websites. Based on the financial perspective, most of the financial performances are satisfactory. From the customer perceptive, it is found that most of the respondents satisfied on providing the bank services. Regarding on the analysis on internal-business process perceptive, it is found that the proficiency of staffs offering of the financial services are excellent. As a result of learning and growth, most of the employees satisfy their jobs because of the higher appraisal results. 2020-08-01 http://hdl.handle.net/20.500.12678/0000007493 https://meral.edu.mm/records/7493