2026-05-30T19:57:09Z https://meral.edu.mm/oai

oai:meral.edu.mm:recid/00007477 2024-05-27T03:51:10Z 1582963436320 1582963436320:1707206749823 user-yueco

Consumer attitude and behavioral intention in the choice of petrol station ( A Case study in Dagon SeikkanTownship) (Khaing Thazin Tun, 2020) Khaing Thazin Tun The research intents to analyze consumer attitude and behavioral intention in the choice of petrol station. A total of 385 petrol station customers from three selected petrol stations in Dagon Seikkan Township. This study found that brand and service trust, consumer knowledge, personal norms and subjective norms positively effect on attitude towards the choice of petrol station. Attitude also significantly effect on behavioral intention in the choice of petrol station. The petrol station companies need to know the consumer attitude and behavioral intention in the choice of petrol station. The study summarizes that marketers need to forecast on quality of product, superior services and donation for green environment, sharing their information to their customers in order to gain competitive advantages. 2020-12-01 http://hdl.handle.net/20.500.12678/0000007477 https://meral.edu.mm/records/7477